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Instagram Profile Optimization Checklist
Work through this checklist to make sure your profile makes a strong first impression on every new visitor.
Frequently asked questions
How often should I revisit this checklist?
Review it whenever you rebrand, change niches, or notice your follow-through rate from profile visits dropping.
Does checking items save my progress?
Progress is kept only in this browser session so you can walk through it without distractions — revisit anytime to start fresh.
Is this checklist specific to business accounts?
It applies to creator, business, and personal profiles alike — a few items are most relevant if you switch to a professional account.